The Beautyworld Team decided they wanted to engage in an influencer marketing program in order to increase footfall to their 2016 exhibition. SalesMENA’s brief was to contract key influencers with a significant and relevant followers on various social media platforms to promote the event. Two influencers, Samira Olfat and Nilo Haq, were chosen for the project. After the campaign came to a close we could establish:
- • 28% increase in visitor numbers at Beautyworld Middle East 2016
- • Combined social reach of a 844,572 audience
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